About us

hey there, changemaker!

Thanks for being here.  We believe that each and every person has the power to create positive change in the world.  Where you shop matters, and speaks volumes about the kind of world you want to see. When you shop with brands that align with your values, you play a part in changing how businesses operate, how sustainability is practiced, and creating more equitable global trade. Keep it up, changemaker!

At Fair Anita, we're challenging norms within the fashion industry and creating supply chains in the most ethical way we can imagine: investing in changemakers and centering artisans throughout every part of the process. We believe accessories should be stylish, affordable, and thoughtfully-sourced. We go beyond fair wages, investing in the individuals who breathe life into each of our products. 

We could not be changing the future of fashion without our artisan partners. As changemakers, they are on the ground making a positive impact both at home and within their local communities.  These cooperatives prioritize the full humanity of each artisan: paying 2-4x minimum wage, plus health insurance and educational scholarships. They're innovators in using sustainable, often recycled materials, and they're constantly adapting to meet the ever-changing needs of their beloved communities.

Thank you for being part of our community and choosing jewelry + accessories that contribute to creating change around the globe.


anita and joy

Fair Anita was built on a vision-- one where each of us can grow up feeling safe, respected, and valued no matter our geography. We partner with 8,000 super-talented artisans around the world, striving to build a more inclusive economy for women, especially. 

We are named after a social worker in Chimbote, Peru, Senora Anita. I had the tremendous privilege of living with Anita (many times!), and she taught me so much about what economic development looks like on the ground and how women can be real changemakers, especially when given economic opportunities. Anita is completely adored by her community and she’s known by everyone as a very fair and empathetic human: the kind of leader I certainly aspire to be.

Together, Anita and I explored the power of agency, and how true agency can positively affect one’s mental health, well-being, and identity-formation. This was true for me, for sure: after first experiencing rape as a senior in high school, I knew I needed to impact the lives of fellow survivors in order to reclaim some of my own personal agency. After learning in 2009 that Peru had the highest reported rate of domestic violence in the world, I was able to work and live alongside a group of incredibly talented local women in Chimbote, Peru to build a women’s shelter. It was through this experience that I met Anita, and we formed what has become a life-long friendship and partnership. 

When we started Fair Anita in 2015, few people were talking about violence against women, and we knew we wanted to be a resource for survivors, both the silenced and outspoken. We learned that financial insecurity is the #1 reason why women stay in abusive partnerships, so we started Fair Anita with this in mind, staying grounded in supporting women's resiliency and lessons from Anita. 

We continue on our journey to play our role in building a world that’s better for us all. How we show up in this space differs based on context, but we know one thing: it’s ever-evolving.  Learn more about our values:

equitable sustainable evolving

Want to dig deeper into the inspiration for the business? Watch our interview with Anita or my TEDx talk, “How Women Rise.” And make sure to learn more about our talented artisan partners

In solidarity,

Joy McBrien
Founder, Fair Anita